Ten years ago, I had my lightbulb moment: bookkeepers and accountants weren’t being seen for what we really are — the backbone of every business. Too many pros were stuck undercharging, overworking, and silently holding up entire companies without the recognition (or paycheque) they deserved. I decided to change that.

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I’ve spent the last decade coaching and educating accounting professionals, helping them build confidence, price properly, and step into their authority as strategic advisors. My mission? To shift the perception of bookkeeping from “just data entry” to “business-critical.” And guess what? It’s working.

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Along the way, I’ve mentored under industry greats, shared stages at major conferences, and scooped up more awards than I ever thought I’d own. But here’s the real truth: none of that matters as much as seeing a bookkeeper light up when they finally say, “I can charge what I’m worth — and my clients respect it.” That’s the win I chase every day.

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And yes — I’ve had my own “all is lost” moments (thanks, COVID). I had to restructure, refine, and rethink my own practice, and that journey gave me the hard-won lessons I now pass on to others. Efficiency? Confidence? Pricing? I’ve lived it, screwed it up, fixed it, and built systems that work.

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So, if you’re ready to stop undervaluing yourself, embrace your role as the backbone of your clients’ financial health, and maybe even enjoy the ride a little more — you’re in the right place. Because around here, accurate books are no joke… but learning to build a profitable, sustainable practice? That should absolutely come with a bit of fun.