One of the main reasons why blogging is a good idea is that it forces you to stop and think about your business and your industry. You can also browse other sites to see what is newsworthy or what others are putting out there, making sure you stay ahead of the curve.
This is equally important for both small businesses as it is for large corporations. If you’re an accounting specialist or an accountant then your blog could very well be the difference between someone choosing you over someone else.
Blogging also prompts you to focus on what it is you want to achieve within your business. When choosing what to write about you’ll want to write about something that is a good fit for you and your business and what you stand for.
Blogging is also one of the best things you can do to support SEO efforts. Online marketers say that content is their most effective SEO tactic and most business who blog acquire more customers than those who don’t. While your blog will form the basis of your content marketing strategy, helping you to increase website traffic and sales, there is really no need to be a professional writer, in fact, I would even go as far to say that spelling and grammar mistakes can make you seem more human.
Blogging gives you a voice when small businesses start blogging it’s important for them to let their personality shine through in what they’re writing. It is also a very cost-effective marketing strategy.
It allows you to share your expertise. If you’re knowledgeable in your field or if you have a niche having a blog is a great way of showing that to your ideal client or to local businesses in your area.
It also creates a two-way conversation. Blogs are like social networking sites in that they allow the client to have a conversation with the business owner. When you start blogging, you have a way to talk about these issues that your clients are interested in or maybe about the issues that a potential client may be facing and you can invite them to share a comment of their own.
Blogging doesn’t have to be difficult or time-consuming. While a little bit of strategy is always a good idea, it’s better to push ahead than to be stopped by your own indecision. Try it sometime, you might be surprised at how much you enjoy it and how much your clients enjoy it as well.
“it’s believing in those dreams and facing our fears head-on that allows us to live our lives beyond our limits. ~ Amy Purdy
Until Next Time,