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New Year, Fresh Perspective on Marketing


The New Year always brings about the desire for new beginnings and fresh perspectives of what we want for the coming year. This also invites in the desire to review what has been done in the past and to re-evaluate if you are going to follow that same path or travel a new one.


One of the main areas of business that we need to focus the evaluation on is our marketing. The steps to complete this are as follows.

  1. The new year is a prime time to evaluate what was done in the year that has come to a close and how effective it was. Take a look back over what was done, what costs were incurred, and how effective the results from those items were.

  2. Then new plans can be made to continue with the marketing that was effective and discontinue what did not work. Discard anything that is not producing the results you are looking for and keep what is working.

  3. Finally, the new year is a time to develop a new strategy to test out in the year ahead. Now is the time to get creative and try something new to build your business. Let those new year creative juices flow.

Try to have fun with this process. It can be a lot to review a year in business and we are still being hindered by the Pandemic. However, if you let yourself relax into the process this can be a fun activity to bring a boost to your business in the coming year.


Until Next Time,


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